Spellweaver Inc. provides web design services for small businesses in Calgary. We focus on using proven techniques to help you market your business to local visitors, and build a trusted relationship with new prospects and customers.

Web Design Services for Local Businesses in Calgary, Alberta

Web Design for Small Businesses

Do you have a website?

If you do, does it have a specific purpose, and does it successfully carry out that purpose?

There are many types of websites, but we specialize in helping local businesses build a web presence to promote their business, get found by prospects, and build contact lists to use in ongoing marketing.

For most small businesses, that's what a website should be - a marketing tool to entice potential customers to begin a dialogue with you, and give you the ability to keep in touch with them to promote your business.

Not everybody who comes in contact with you needs your products and services immediately, so if you can stay in touch with them, you'll be the provider of choice when they're ready for you.

But to get to that point in the first place, your website has to appeal to them enough to want to contact you.

There are some proven techniques and strategies to do this. Oddly enough, the best strategies require nothing more than being honest and straightforward.

No tricks, no hype. Just you, a solid understanding of your customer, and a desire to help them.

The first thing you need to do is understand your customers. Who are they? What are they looking for? What do they want to know?

Create your website from their point of view. Give them the information they want, and show them how you can help them get what they need.

Combine that with some simple direct-response tools and you'll have a powerful website that easily converts traffic to prospects, and prospects to customers.

To understand this from a more common perspective, think of your website as a retail store.

All the people walking by, the traffic on your website, are window shoppers. They'll look in quickly as they pass by. If there's nothing there to entice them to come in, they'll quickly pass on by.

But catch their interest, and they'll walk in the door. Now you have a prospect. Someone who actually comes in and says "Hello".

Understand that prospect, treat them right, and help them find what they're looking for, and you have a customer.

Continue to treat them right, and stay in contact with them, and you have a customer for life. And all the friends and relatives they send your way as well.

That should be your goal. Is your current website up to the task?

We can help you design your website to appeal to your customers. We'll start with meeting you and learning what you do and how you do it, narrowing down who your customers are, and working our way down to understand them personally.

With that information, we can design a website that appeals to them. We're not interested in showing off our design skills. That's great for us but does nothing for you.

Next we'll make sure your potential customers can find you.

More and more people are using the internet to find the businesses they're looking for, instead of traditional media like phone books or newspaper ads.

So far, local businesses, for the most part, haven't taken advantage of this.

If your website is easy to find, and appeals to your visitors at a very deep level where they come to trust you and appreciate what you can do for them, you stand a good chance of being the one they'll do business with. Especially if your competitors haven't gone to the same trouble to market themselves or understand their customers.

Understand your customer, make it easy for them to find you, and appeal to them enough for them to start a dialogue with you. A simple process, but it can only be implemented if you truly understand it and are willing to put in the effort to build it right.

We want to build you a website that helps your business. We even guarantee the performance of our designs. Can we promise millions of dollars in new sales? That would be nice, but, unfortunately, no. What we can do is promise you a website that will bring in prospects - people who are interested in you and what you do (see our guarantee for more information).

Want to learn more about how we work and what we could do for you? Give us a call at (403) 686-7159, or email us at info@spellweaver.com and we'll get back to you right away.